Privacy policy

Last updated: July 2026

Who we are

This website is operated by Deuce & co. When we refer to "we", "us", or "our" in this policy, we mean Deuce & co.

If you have any questions about how we handle your data, you can reach us at oliver@deuceand.co.

What data we collect and why

Email address

When you register your interest on our website, we collect your email address. We use this to:

  • Send you early access to our product launch
  • Share launch pricing information
  • Provide updates on Deuce & Co

We only send you what you signed up for. We will not send you unrelated marketing without asking first.

Usage data

When you visit our website, we may automatically collect certain information about your device and how you interact with our site. This includes your IP address, browser type, pages visited, and time spent on the site. We use this to understand how our website is being used and to improve it.

Cookies

We use cookies and similar technologies to run the site, remember your preferences, and understand how people use Deuce & co.

Essential cookies are needed for the website and checkout to work. Analytics and marketing cookies are only used if you choose to allow them through our cookie banner.

You can accept, decline, or manage cookies at any time using the cookie banner on our site (or by clearing cookies in your browser). Declining non-essential cookies will not stop you using the site.

We do not use cookies to sell your personal data.

How we store your data

Your email address is collected and stored via Shopify, our website platform. Shopify stores data on secure servers. You can read Shopify's own privacy policy at shopify.com/legal/privacy.

We do not sell, rent, or share your personal data with third parties for marketing purposes.

Your rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Correct any inaccurate data
  • Request deletion of your data at any time
  • Withdraw consent to receive emails at any time

To exercise any of these rights, email us at oliver@deuceand.co. We will respond within 30 days.

You can unsubscribe from our emails at any time by clicking the unsubscribe link in any email we send you.

Legal basis for processing

We process your email address on the basis of your consent. You gave this consent when you submitted your email address on our website. You can withdraw that consent at any time.

How long we keep your data

We will keep your email address until you unsubscribe or ask us to delete it, or until it is no longer relevant to our business operations — whichever comes first.

Third-party links

Our website may contain links to other websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

Changes to this policy

We may update this policy from time to time. We will post any changes on this page with an updated date at the top. If the changes are significant, we will let you know by email where possible.

Contact

For any privacy-related questions, email us at oliver@deuceand.co.